Heineken Tiger
Project Type
Graphic
Project name
2024 Chinese New Year Red Packet Design
Launch
Y24 Q1
Channel
Major Retail Channels
Heineken Tiger
Design Concept
Centered on the spirit of the Year of the Dragon, the design combines Tiger Beer’s signature visual language with auspicious New Year imagery. A vibrant palette of brand red, deep blue, and gold creates a lively festive atmosphere, while gold accents and traditional motifs add a sense of prosperity and celebration.
Execution
A large-scale tiger illustration and the “Tiger Soars, Dragon Rises” headline establish the primary visual focus, supported by dynamic diagonal color blocks and directional lines that create a sense of movement. The Tiger Beer logo and 2024 year mark reinforce the seasonal brand connection, while fireworks, auspicious clouds, gold coins, and traditional patterns are layered into the background to enrich the composition and convey New Year blessings.
Design Concept
Centered on the spirit of the Year of the Dragon, the design combines Tiger Beer’s signature visual language with auspicious New Year imagery. A vibrant palette of brand red, deep blue, and gold creates a lively festive atmosphere, while gold accents and traditional motifs add a sense of prosperity and celebration.
Execution
A large-scale tiger illustration and the “Tiger Soars, Dragon Rises” headline establish the primary visual focus, supported by dynamic diagonal color blocks and directional lines that create a sense of movement. The Tiger Beer logo and 2024 year mark reinforce the seasonal brand connection, while fireworks, auspicious clouds, gold coins, and traditional patterns are layered into the background to enrich the composition and convey New Year blessings.
The final red packet transforms a traditional New Year gifting item into a distinctive brand touchpoint. The combination of bold color contrast, dynamic illustration, and auspicious visual elements creates a memorable festive design while maintaining strong Tiger Beer brand recognition.
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The final red packet transforms a traditional New Year gifting item into a distinctive brand touchpoint. The combination of bold color contrast, dynamic illustration, and auspicious visual elements creates a memorable festive design while maintaining strong Tiger Beer brand recognition.