Philips Mao Xiaonai
Project Type
Graphic
Project name
Mao Xiaonai Air Purifier 3-Panel DM Design
Launch
Y24 Q1
Channel
Major Retail Channels
Philips Mao Xiaonai
Design Concept
Built around the idea of cleaner air for pet-friendly homes, the design combines Philips’ air purification technology with a warm and approachable lifestyle aesthetic. An ivory and gold color palette creates a clean, refined atmosphere while soft pet-related imagery brings a sense of warmth and familiarity to the communication.
Execution
Product lifestyle photography, pet elements, and structured information design were integrated across the tri-fold format to create a clear and intuitive reading experience. Core features—including the Automatic Hair Cleaning Brush, Pet Hair Purification Technology, and Three-Layer Composite Filter—were highlighted through visualized explanations, concise messaging, and clear information hierarchy, helping consumers quickly understand the product’s functions and benefits.
Design Concept
Built around the idea of cleaner air for pet-friendly homes, the design combines Philips’ air purification technology with a warm and approachable lifestyle aesthetic. An ivory and gold color palette creates a clean, refined atmosphere while soft pet-related imagery brings a sense of warmth and familiarity to the communication.
Execution
Product lifestyle photography, pet elements, and structured information design were integrated across the tri-fold format to create a clear and intuitive reading experience. Core features—including the Automatic Hair Cleaning Brush, Pet Hair Purification Technology, and Three-Layer Composite Filter—were highlighted through visualized explanations, concise messaging, and clear information hierarchy, helping consumers quickly understand the product’s functions and benefits.
The final DM combines product education with lifestyle storytelling, translating technical air purification features into accessible retail communication. The warm visual direction and structured information design create a professional yet approachable presentation that strengthens product appeal among pet-owning households.
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The final DM combines product education with lifestyle storytelling, translating technical air purification features into accessible retail communication. The warm visual direction and structured information design create a professional yet approachable presentation that strengthens product appeal among pet-owning households.