DAIKEN
Project Type
POSM-Mega
Project name
POYA 06 Campaign Floor Display Design
Launch
Y25 Q2
Channel
POYA
DAIKEN
Design Concept
Extending DAIKEN’s core brand identity, the display combines deep navy blue with gold accents to create a professional, premium, and trustworthy retail presence. Key messages such as “Leading Health Supplement Brand” and “No. 1 Fish Oil Sales” establish strong product authority, supported by a lifestyle-focused hero image and prominent product presentation.
Execution
A tiered product display forms the centerpiece of the structure, creating visual depth while maximizing product visibility. A distinctive gold curved frame adds a premium architectural element and visually guides attention toward the product range.
Design Concept
Extending DAIKEN’s core brand identity, the display combines deep navy blue with gold accents to create a professional, premium, and trustworthy retail presence. Key messages such as “Leading Health Supplement Brand” and “No. 1 Fish Oil Sales” establish strong product authority, supported by a lifestyle-focused hero image and prominent product presentation.
Execution
A tiered product display forms the centerpiece of the structure, creating visual depth while maximizing product visibility. A distinctive gold curved frame adds a premium architectural element and visually guides attention toward the product range.
The final floor display successfully combines brand recognition, product communication, and retail impact into a premium merchandising solution. The strong navy-and-gold visual identity reinforces brand trust, while the tiered product presentation and clear communication hierarchy enhance visibility and support consumer decision-making at the point of purchase.
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The final floor display successfully combines brand recognition, product communication, and retail impact into a premium merchandising solution. The strong navy-and-gold visual identity reinforces brand trust, while the tiered product presentation and clear communication hierarchy enhance visibility and support consumer decision-making at the point of purchase.