Doritos × Arena of Valor
Project Type
POSM-Mega
Project name
Co-Branded Retail Feature Display
Launch
Y24 Q1
Channel
Hypermarkets
Doritos × Arena of Valor
Design Concept
Created for the collaboration between Doritos and Arena of Valor, this retail feature display was inspired by the excitement of competitive esports. Neon lighting effects, bold red and blue graphics, and dynamic visual compositions create an energetic atmosphere that reinforces both the game's competitive spirit and the brand's youthful identity.
Execution
Large-scale character graphics and dimensional product displays establish a strong visual focal point, allowing shoppers to instantly recognize the co-branded campaign. Transparent PVC barriers maintain an open display while guiding attention toward the products, enhancing visibility and creating an immersive retail experience through layered structural design and premium printing techniques.
Design Concept
Created for the collaboration between Doritos and Arena of Valor, this retail feature display was inspired by the excitement of competitive esports. Neon lighting effects, bold red and blue graphics, and dynamic visual compositions create an energetic atmosphere that reinforces both the game's competitive spirit and the brand's youthful identity.
Execution
Large-scale character graphics and dimensional product displays establish a strong visual focal point, allowing shoppers to instantly recognize the co-branded campaign. Transparent PVC barriers maintain an open display while guiding attention toward the products, enhancing visibility and creating an immersive retail experience through layered structural design and premium printing techniques.
The display successfully increased campaign visibility by transforming the retail space into an engaging esports-themed environment. Its bold visual storytelling, interactive structure, and strong co-branding elements attracted shopper attention, strengthened brand recognition, and delivered a memorable in-store experience.
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The display successfully increased campaign visibility by transforming the retail space into an engaging esports-themed environment. Its bold visual storytelling, interactive structure, and strong co-branding elements attracted shopper attention, strengthened brand recognition, and delivered a memorable in-store experience.