Finish
Project Type
Packaging Design
Project name
Dishwasher Detergent Basic Cleaning 3-Piece Gift Set Packaging Design
Launch
Y25 Q1
Channel
Costco
Finish
Design Concept
The packaging extends Finish’s established brand identity while incorporating the everyday context of dishwasher use. The design uses a clean and streamlined visual language to communicate cleanliness, efficiency, and a modern approach to dishwashing care.
Execution
Finish’s signature blue serves as the primary color, complemented by gold accents to create strong brand recognition and a refined visual hierarchy. The front panel features the Finish Dishwasher Detergent Basic Cleaning 3-Piece Set as the main communication point, supported by a dishwasher lifestyle scene that immediately communicates the products’ intended use.
Design Concept
The packaging extends Finish’s established brand identity while incorporating the everyday context of dishwasher use. The design uses a clean and streamlined visual language to communicate cleanliness, efficiency, and a modern approach to dishwashing care.
Execution
Finish’s signature blue serves as the primary color, complemented by gold accents to create strong brand recognition and a refined visual hierarchy. The front panel features the Finish Dishwasher Detergent Basic Cleaning 3-Piece Set as the main communication point, supported by a dishwasher lifestyle scene that immediately communicates the products’ intended use.
The final gift set combines brand recognition, product communication, and shelf appeal into a cohesive packaging solution. By integrating a strong brand color system, lifestyle-driven product imagery, and clear information hierarchy, the design communicates the set’s purpose at a glance while creating a polished and distinctive presence within the Costco retail environment.
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The final gift set combines brand recognition, product communication, and shelf appeal into a cohesive packaging solution. By integrating a strong brand color system, lifestyle-driven product imagery, and clear information hierarchy, the design communicates the set’s purpose at a glance while creating a polished and distinctive presence within the Costco retail environment.