Heineken Tiger Crystal
Project Type
POSM-Mega
Project name
Basketball-Themed Retail Feature Display
Launch
Y24 Q2
Channel
Hypermarkets
Heineken Tiger Crystal
Design Concept
Created for Tiger Crystal's promotional campaign, this retail feature display draws inspiration from a professional basketball arena. Spotlight effects, scoreboards, and wood court textures recreate the excitement of game day, while reinforcing the campaign theme and strengthening the connection between the brand and its sports-focused audience.
Execution
Large-format campaign graphics, layered product displays, and transparent PVC barriers create a dynamic retail environment with strong visual depth. The open display structure maintains product visibility while naturally guiding shoppers' attention, delivering an engaging in-store experience that combines promotional messaging with immersive brand storytelling.
Design Concept
Created for Tiger Crystal's promotional campaign, this retail feature display draws inspiration from a professional basketball arena. Spotlight effects, scoreboards, and wood court textures recreate the excitement of game day, while reinforcing the campaign theme and strengthening the connection between the brand and its sports-focused audience.
Execution
Large-format campaign graphics, layered product displays, and transparent PVC barriers create a dynamic retail environment with strong visual depth. The open display structure maintains product visibility while naturally guiding shoppers' attention, delivering an engaging in-store experience that combines promotional messaging with immersive brand storytelling.
The display successfully transformed the retail space into an interactive basketball-themed experience, increasing campaign visibility and encouraging shopper engagement. Its immersive design and bold visual presentation strengthened brand awareness while creating a memorable retail experience that reinforced the promotional campaign.
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The display successfully transformed the retail space into an interactive basketball-themed experience, increasing campaign visibility and encouraging shopper engagement. Its immersive design and bold visual presentation strengthened brand awareness while creating a memorable retail experience that reinforced the promotional campaign.