Kowa Group
Project Type
POSM
Project name
COSMED Cabagin Kowa + The Guard Kowa HS Display Design
Launch
Y25 Q4
Channel
COSMED
Kowa Group
Design Concept
The design integrates the two Kowa Group products into a single COSMED retail display, balancing individual product recognition with a cohesive brand presence. The visual direction combines approachable lifestyle imagery with a clean and professional healthcare aesthetic, creating a display that feels both accessible and trustworthy.
Execution
Distinct color palettes are used to differentiate Cabagin Kowa and The Guard Kowa, while character illustrations and lifestyle elements create a friendly and approachable visual language. The display is structured into clear product zones, allowing shoppers to quickly identify each product and its key positioning.
Design Concept
The design integrates the two Kowa Group products into a single COSMED retail display, balancing individual product recognition with a cohesive brand presence. The visual direction combines approachable lifestyle imagery with a clean and professional healthcare aesthetic, creating a display that feels both accessible and trustworthy.
Execution
Distinct color palettes are used to differentiate Cabagin Kowa and The Guard Kowa, while character illustrations and lifestyle elements create a friendly and approachable visual language. The display is structured into clear product zones, allowing shoppers to quickly identify each product and its key positioning.
The final HS display successfully combines brand recognition, product differentiation, and retail visibility into a cohesive merchandising solution. By giving each product a distinct visual identity while maintaining a unified Kowa Group presence, the design improves product communication and creates a more engaging in-store experience.
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The final HS display successfully combines brand recognition, product differentiation, and retail visibility into a cohesive merchandising solution. By giving each product a distinct visual identity while maintaining a unified Kowa Group presence, the design improves product communication and creates a more engaging in-store experience.