Lay's × Bugcat Capoo
Project Type
POSM
Project name
Convenience Store Display Rack
Launch
Y25 Q4
Channel
7-Eleven
Lay's × Bugcat Capoo
Design Concept
Created for the Lay's × Bugcat Capoo collaboration, this display rack combines the excitement of baseball with the charm of Capoo to create a fun and energetic retail experience. Set against a bright blue sky and grassy field, the playful scene reinforces the campaign theme while strengthening the connection between the brand and consumers.
Execution
The custom header card features an integrated display platform that prominently showcases the exclusive Bugcat Capoo baseball coin pouch, making the promotional gift an immediate focal point. Character illustrations, premium printing, and a durable metal rack structure work together to enhance product visibility while creating a lively and engaging convenience store display.
Design Concept
Created for the Lay's × Bugcat Capoo collaboration, this display rack combines the excitement of baseball with the charm of Capoo to create a fun and energetic retail experience. Set against a bright blue sky and grassy field, the playful scene reinforces the campaign theme while strengthening the connection between the brand and consumers.
Execution
The custom header card features an integrated display platform that prominently showcases the exclusive Bugcat Capoo baseball coin pouch, making the promotional gift an immediate focal point. Character illustrations, premium printing, and a durable metal rack structure work together to enhance product visibility while creating a lively and engaging convenience store display.
The display successfully increased campaign visibility by combining an eye-catching co-branded concept with effective promotional merchandising. Its playful design attracted shopper attention, highlighted the exclusive giveaway, and strengthened brand engagement throughout the campaign.
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The display successfully increased campaign visibility by combining an eye-catching co-branded concept with effective promotional merchandising. Its playful design attracted shopper attention, highlighted the exclusive giveaway, and strengthened brand engagement throughout the campaign.