Patrick
Project Type
Graphic Design
Project name
POYA 04 Campaign Shelf Strip Design
Launch
Y25 Q2
Channel
POYA
Patrick
Design Concept
Inspired by the product's 30% High-Concentration Bandage Plus Complex, the design extends the premium gold elements from the packaging into the retail environment, creating a refined visual identity that conveys efficacy, skin repair, and luxury. The display reinforces the product's premium positioning while maintaining strong consistency with the brand's packaging system.
Execution
A custom elongated hexagonal die-cut was developed to create a distinctive silhouette that stands out along the shelf edge and naturally guides shopper attention. The hero product, 17 PRO Bandage Cream, is prominently featured with layered graphics that enhance depth and visual impact. Circular callout elements highlight key clinical performance data and product claims, establishing a clear information hierarchy that enables consumers to understand the product's core benefits at a glance.
Design Concept
Inspired by the product's 30% High-Concentration Bandage Plus Complex, the design extends the premium gold elements from the packaging into the retail environment, creating a refined visual identity that conveys efficacy, skin repair, and luxury. The display reinforces the product's premium positioning while maintaining strong consistency with the brand's packaging system.
Execution
A custom elongated hexagonal die-cut was developed to create a distinctive silhouette that stands out along the shelf edge and naturally guides shopper attention. The hero product, 17 PRO Bandage Cream, is prominently featured with layered graphics that enhance depth and visual impact. Circular callout elements highlight key clinical performance data and product claims, establishing a clear information hierarchy that enables consumers to understand the product's core benefits at a glance.
The final shelf strip transforms a functional retail element into a premium brand communication tool. By combining distinctive structural design, premium visual language, and concise product messaging, the display improves shelf visibility, strengthens brand recognition, and increases product engagement within the competitive retail environment.
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The final shelf strip transforms a functional retail element into a premium brand communication tool. By combining distinctive structural design, premium visual language, and concise product messaging, the display improves shelf visibility, strengthens brand recognition, and increases product engagement within the competitive retail environment.