Philips Home Appliances
Project Type
POSM
Project name
HD7900 American Coffee Machine Display HS Design
Launch
Y24 Q2
Channel
Major Retail Channels
Philips Home Appliances
Design Concept
The display centers the HD7900 as the primary visual focus, using an open structure to maximize product visibility while creating a modern and technology-driven retail presence. A deep red-to-orange gradient establishes a bold brand environment, complemented by sharp geometric forms that echo the coffee machine’s black and metallic finishes.
Execution
A custom rotating semi-circular interactive module allows shoppers to explore different product information by turning through multiple content panels. This interactive element transforms a conventional product display into a more engaging experience while encouraging direct interaction with the display.
Design Concept
The display centers the HD7900 as the primary visual focus, using an open structure to maximize product visibility while creating a modern and technology-driven retail presence. A deep red-to-orange gradient establishes a bold brand environment, complemented by sharp geometric forms that echo the coffee machine’s black and metallic finishes.
Execution
A custom rotating semi-circular interactive module allows shoppers to explore different product information by turning through multiple content panels. This interactive element transforms a conventional product display into a more engaging experience while encouraging direct interaction with the display.
The final POSM combines product presentation, information communication, and interactive engagement into a cohesive retail experience. By making the product immediately visible while encouraging shoppers to explore its features, the display strengthens shelf presence, supports product education, and enhances the overall effectiveness of the retail environment.
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The final POSM combines product presentation, information communication, and interactive engagement into a cohesive retail experience. By making the product immediately visible while encouraging shoppers to explore its features, the display strengthens shelf presence, supports product education, and enhances the overall effectiveness of the retail environment.