Rapunzel Secret
Project Type
POSM
Project name
Dreamy Hair Care Retail Display
Launch
Y25 Q2
Channel
Hypermarkets
Rapunzel Secret

Design Concept
Inspired by a dreamy and elegant beauty aesthetic, this retail display features soft lavender tones, sparkling star graphics, and refined visual details to express the premium identity of the Rapunzel Secret hair care collection. The immersive design creates an inviting in-store experience while reinforcing the brand's feminine appeal.

Execution
Clear product illustrations and ingredient icons help shoppers easily understand the unique benefits of each shampoo formula for different hair types. Produced with high-quality corrugated materials, offset printing, and precision die-cutting, the display combines visual elegance with structural durability to maximize product visibility and retail impact.

Design Concept
Inspired by a dreamy and elegant beauty aesthetic, this retail display features soft lavender tones, sparkling star graphics, and refined visual details to express the premium identity of the Rapunzel Secret hair care collection. The immersive design creates an inviting in-store experience while reinforcing the brand's feminine appeal.

Execution
Clear product illustrations and ingredient icons help shoppers easily understand the unique benefits of each shampoo formula for different hair types. Produced with high-quality corrugated materials, offset printing, and precision die-cutting, the display combines visual elegance with structural durability to maximize product visibility and retail impact.
The display successfully highlighted the unique benefits of each hair care formula while strengthening the collection's premium and feminine brand identity. Its elegant visual presentation enhanced product visibility, attracted shopper attention, and created a memorable in-store experience.
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The display successfully highlighted the unique benefits of each hair care formula while strengthening the collection's premium and feminine brand identity. Its elegant visual presentation enhanced product visibility, attracted shopper attention, and created a memorable in-store experience.
