Sheng Chang
Project Type
POSM
Project name
Floor Display Design
Launch
Y24 Q3
Channel
Watsons
Sheng Chang
Design Concept
Designed for Sheng Chang Pharmaceutical, this floor display combines a warm pastel yellow palette with notebook-inspired grid patterns to create a youthful yet approachable brand image. The visual concept blends traditional herbal medicine elements with modern retail aesthetics, making the display both distinctive and inviting.
Execution
Comic-style promotional panels and layered graphic elements were incorporated to highlight key product information in an engaging and easy-to-follow format. Produced with high-quality corrugated materials, offset printing, and precision die-cutting, the display delivers strong shelf presence while maintaining structural stability for long-term retail use.
Design Concept
Designed for Sheng Chang Pharmaceutical, this floor display combines a warm pastel yellow palette with notebook-inspired grid patterns to create a youthful yet approachable brand image. The visual concept blends traditional herbal medicine elements with modern retail aesthetics, making the display both distinctive and inviting.
Execution
Comic-style promotional panels and layered graphic elements were incorporated to highlight key product information in an engaging and easy-to-follow format. Produced with high-quality corrugated materials, offset printing, and precision die-cutting, the display delivers strong shelf presence while maintaining structural stability for long-term retail use.
The display successfully strengthened the brand's in-store presence by combining creative storytelling with strategic product presentation. Its eye-catching graphics and layered structure enhanced shopper engagement, increased product visibility, and created a memorable retail experience at Watsons.
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The display successfully strengthened the brand's in-store presence by combining creative storytelling with strategic product presentation. Its eye-catching graphics and layered structure enhanced shopper engagement, increased product visibility, and created a memorable retail experience at Watsons.