Yuense
Project Type
Packaging Design
Project name
Sun Moon Lake Black Tea Packaging Design
Launch
Y23 Q4
Channel
Hypermarkets
Yuense
Design Concept
Rooted in the local culture of Sun Moon Lake, this packaging series combines Thao legends with Yuchi Township’s renowned black tea heritage. Through printmaking-inspired illustrations, the design transforms regional landscapes, indigenous stories, and tea culture into a distinctive visual narrative, making each package a medium for sharing the stories of the land.
Execution
The three packages are individually distinctive yet designed to connect into a continuous panoramic composition when displayed together, enhancing both storytelling and collectibility. Printmaking-inspired textures and a rich, nature-driven color palette further express the cultural depth and craftsmanship behind Sun Moon Lake tea.
Design Concept
Rooted in the local culture of Sun Moon Lake, this packaging series combines Thao legends with Yuchi Township’s renowned black tea heritage. Through printmaking-inspired illustrations, the design transforms regional landscapes, indigenous stories, and tea culture into a distinctive visual narrative, making each package a medium for sharing the stories of the land.
Execution
The three packages are individually distinctive yet designed to connect into a continuous panoramic composition when displayed together, enhancing both storytelling and collectibility. Printmaking-inspired textures and a rich, nature-driven color palette further express the cultural depth and craftsmanship behind Sun Moon Lake tea.
The packaging successfully transformed local heritage into a cohesive and collectible brand experience. By combining regional storytelling, distinctive illustration, and interconnected packaging, the series strengthened product recognition while allowing consumers to discover the culture, landscapes, and stories of Sun Moon Lake through every tea experience.
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The packaging successfully transformed local heritage into a cohesive and collectible brand experience. By combining regional storytelling, distinctive illustration, and interconnected packaging, the series strengthened product recognition while allowing consumers to discover the culture, landscapes, and stories of Sun Moon Lake through every tea experience.