Farcent
Project Type
POSM-Mega
项目名称
Essential Oil Diffuser & Body Wash
项目名称
Y24 Q2
项目名称
Major Retail Channels
Farcent
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Design Concept
Built around the concept “Dream Within a Perfume Bottle,” the design connects fragrance, relaxation, and nighttime rituals through an immersive dreamscape. The visual concept translates the soothing qualities of essential oil diffusers and bath products into a serene environment designed to evoke the feeling of drifting into a peaceful night’s sleep.
Execution
Deep purple, lavender, and starry blue establish a dreamy nighttime palette, complemented by moonlight, stars, lavender fields, and a dreamlike bedroom scene. The main semi-circular structure is shaped after the silhouette of a perfume bottle, reinforcing the fragrance concept while creating a distinctive visual landmark within the retail environment.
_edited.png)
Design Concept
Built around the concept “Dream Within a Perfume Bottle,” the design connects fragrance, relaxation, and nighttime rituals through an immersive dreamscape. The visual concept translates the soothing qualities of essential oil diffusers and bath products into a serene environment designed to evoke the feeling of drifting into a peaceful night’s sleep.
Execution
Deep purple, lavender, and starry blue establish a dreamy nighttime palette, complemented by moonlight, stars, lavender fields, and a dreamlike bedroom scene. The main semi-circular structure is shaped after the silhouette of a perfume bottle, reinforcing the fragrance concept while creating a distinctive visual landmark within the retail environment.
The final POSM transforms a conventional product display into an immersive fragrance and relaxation experience. By connecting the themes of nighttime, relaxation, and dreaming, the design strengthens brand recognition, enhances product visibility, and creates a distinctive retail focal point that combines storytelling, visual impact, and shopper engagement.
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The final POSM transforms a conventional product display into an immersive fragrance and relaxation experience. By connecting the themes of nighttime, relaxation, and dreaming, the design strengthens brand recognition, enhances product visibility, and creates a distinctive retail focal point that combines storytelling, visual impact, and shopper engagement.