HeySong
Project Type
POSM-Mega
项目名称
100th Anniversary Retail Feature Display
项目名称
Y25 Q2
项目名称
Hypermarkets
HeySong
Design Concept
Created to celebrate HeySong's 100th anniversary, this retail feature display is inspired by an industrial garage setting. Metallic container textures, bold green tones, and vintage cinematic elements combine to express the brand's rich heritage while creating a strong and memorable retail presence.
Execution
A vintage film projector crafted with transparent PVC creates illuminated film-like visual effects, symbolizing the brand's century-long journey. An interactive rotating bottle cap element invites shoppers to engage with the campaign, while layered structural components and premium printing techniques enhance visual depth and reinforce the anniversary theme.
Design Concept
Created to celebrate HeySong's 100th anniversary, this retail feature display is inspired by an industrial garage setting. Metallic container textures, bold green tones, and vintage cinematic elements combine to express the brand's rich heritage while creating a strong and memorable retail presence.
Execution
A vintage film projector crafted with transparent PVC creates illuminated film-like visual effects, symbolizing the brand's century-long journey. An interactive rotating bottle cap element invites shoppers to engage with the campaign, while layered structural components and premium printing techniques enhance visual depth and reinforce the anniversary theme.
The display successfully celebrated HeySong's 100-year milestone through immersive storytelling and interactive retail design. By combining premium finishes with engaging visual features, it strengthened brand recognition, increased shopper interaction, and delivered a memorable anniversary campaign experience.
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The display successfully celebrated HeySong's 100-year milestone through immersive storytelling and interactive retail design. By combining premium finishes with engaging visual features, it strengthened brand recognition, increased shopper interaction, and delivered a memorable anniversary campaign experience.