Kleenex
Project Type
Packaging Design
项目名称
4-Ply Premium Tissue Testing Box Design
项目名称
Y25 Q2
项目名称
A.mart
Kleenex
Design Concept
Built around the product message “The Ultimate Upgrade! Extra Soft, Extra Plush,” the design transforms the traditional tissue display into a tactile product experience. The concept emphasizes softness, thickness, and premium comfort while creating a strong visual presence for the new product launch.
Execution
Deep purple and gold establish a premium and sophisticated visual identity, complemented by flowing wave lines and refined textures that visually communicate softness, volume, and plushness. A bold hanging headline with gold typography and luminous details draws attention to the product upgrade message from a distance.
Design Concept
Built around the product message “The Ultimate Upgrade! Extra Soft, Extra Plush,” the design transforms the traditional tissue display into a tactile product experience. The concept emphasizes softness, thickness, and premium comfort while creating a strong visual presence for the new product launch.
Execution
Deep purple and gold establish a premium and sophisticated visual identity, complemented by flowing wave lines and refined textures that visually communicate softness, volume, and plushness. A bold hanging headline with gold typography and luminous details draws attention to the product upgrade message from a distance.
The final POSM transforms a conventional tissue display into an engaging visual and tactile product experience. The combination of suspended structure, premium visual treatment, and direct product testing strengthens new-product communication, increases visibility in-store, and gives consumers a tangible reason to engage with the product.
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The final POSM transforms a conventional tissue display into an engaging visual and tactile product experience. The combination of suspended structure, premium visual treatment, and direct product testing strengthens new-product communication, increases visibility in-store, and gives consumers a tangible reason to engage with the product.