Lay’s × DINOTAENG
Project Type
Packaging Design
项目名称
Suitcase-Inspired Packaging Design
项目名称
Y25 Q3
项目名称
7-Eleven
Lay’s × DINOTAENG
Design Concept
Created for the Lay’s × DINOTAENG collaboration, this packaging design transforms the concept of travel into a playful brand experience. Inspired by a vintage suitcase, the design features beloved characters Quokka and BoBo in charming travel-themed illustrations, creating a sense of excitement, warmth, and adventure.
Execution
The custom structure recreates the form of a classic suitcase, combining deep brown tones and leather-inspired textures with a soft cream color palette. Every detail—from the structural form and character illustrations to the color composition—was carefully designed around the travel theme, enhancing both storytelling and visual recognition while creating a distinctive collectible package.
Design Concept
Created for the Lay’s × DINOTAENG collaboration, this packaging design transforms the concept of travel into a playful brand experience. Inspired by a vintage suitcase, the design features beloved characters Quokka and BoBo in charming travel-themed illustrations, creating a sense of excitement, warmth, and adventure.
Execution
The custom structure recreates the form of a classic suitcase, combining deep brown tones and leather-inspired textures with a soft cream color palette. Every detail—from the structural form and character illustrations to the color composition—was carefully designed around the travel theme, enhancing both storytelling and visual recognition while creating a distinctive collectible package.
The packaging successfully transformed the co-branded product into a memorable and collectible experience. Its distinctive suitcase structure, playful character storytelling, and cohesive visual identity strengthened campaign recognition, enhanced shelf appeal, and created a sense of discovery and excitement for consumers.
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The packaging successfully transformed the co-branded product into a memorable and collectible experience. Its distinctive suitcase structure, playful character storytelling, and cohesive visual identity strengthened campaign recognition, enhanced shelf appeal, and created a sense of discovery and excitement for consumers.