Lay’s × Jin Jia
Project Type
Packaging Design
项目名称
LTO Co-Branded Packaging Design
项目名称
Y25 Q2
项目名称
FamilyMart
Lay’s × Jin Jia
Design Concept
Inspired by Korean street food culture, this limited-edition collaboration introduces two distinctive flavors: Honey Fried Chicken and Spicy Marinated Crab. The packaging uses bold visual storytelling to communicate authentic Korean flavors while creating a vibrant and highly recognizable co-branded identity.
Execution
Honey yellow and warm red tones distinguish the two flavors, while Lay’s signature geometric graphics maintain strong brand recognition. Flavor-inspired elements—including honeycombs, honey dippers, chili peppers, and crab claws—enhance visual storytelling and make each product instantly recognizable. Metallic aluminum foil packaging adds a premium finish and strengthens shelf impact.
Design Concept
Inspired by Korean street food culture, this limited-edition collaboration introduces two distinctive flavors: Honey Fried Chicken and Spicy Marinated Crab. The packaging uses bold visual storytelling to communicate authentic Korean flavors while creating a vibrant and highly recognizable co-branded identity.
Execution
Honey yellow and warm red tones distinguish the two flavors, while Lay’s signature geometric graphics maintain strong brand recognition. Flavor-inspired elements—including honeycombs, honey dippers, chili peppers, and crab claws—enhance visual storytelling and make each product instantly recognizable. Metallic aluminum foil packaging adds a premium finish and strengthens shelf impact.
The packaging successfully translated distinctive Korean flavors into a bold and engaging visual experience. Its vibrant color system, recognizable flavor cues, and metallic finish enhanced shelf visibility, strengthened the collaboration’s identity, and created a limited-edition product with strong consumer appeal and campaign buzz.
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The packaging successfully translated distinctive Korean flavors into a bold and engaging visual experience. Its vibrant color system, recognizable flavor cues, and metallic finish enhanced shelf visibility, strengthened the collaboration’s identity, and created a limited-edition product with strong consumer appeal and campaign buzz.