OMRON
Project Type
Graphic Design
项目名称
Bluetooth Blood Pressure Monitor Mother’s Day Promotion Shelf Design
项目名称
Y24 Q2
项目名称
Major Retail Channels
OMRON
Design Concept
Centered around the concept “A Caring Choice for Mom’s Health,” the design combines the emotional warmth of Mother’s Day with OMRON’s healthcare positioning. The visual direction focuses on family connection and everyday care, creating a friendly and reassuring communication point within the retail environment.
Execution
A soft pink color palette establishes a warm and celebratory Mother’s Day atmosphere, complemented by carnation flowers, heart motifs, and photo-frame elements. A mother-and-daughter illustration serves as the key visual, paired with product photography to naturally place the blood pressure monitor within a relatable family setting.
Design Concept
Centered around the concept “A Caring Choice for Mom’s Health,” the design combines the emotional warmth of Mother’s Day with OMRON’s healthcare positioning. The visual direction focuses on family connection and everyday care, creating a friendly and reassuring communication point within the retail environment.
Execution
A soft pink color palette establishes a warm and celebratory Mother’s Day atmosphere, complemented by carnation flowers, heart motifs, and photo-frame elements. A mother-and-daughter illustration serves as the key visual, paired with product photography to naturally place the blood pressure monitor within a relatable family setting.
The final shelf talker combines emotional storytelling, brand recognition, and promotional communication in a compact retail format. By connecting OMRON’s healthcare expertise with a meaningful Mother’s Day gifting occasion, the design creates a warmer product experience while improving visibility, readability, and campaign engagement at the point of purchase.
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The final shelf talker combines emotional storytelling, brand recognition, and promotional communication in a compact retail format. By connecting OMRON’s healthcare expertise with a meaningful Mother’s Day gifting occasion, the design creates a warmer product experience while improving visibility, readability, and campaign engagement at the point of purchase.