Red Bull × Let's Tea
Project Type
Graphic Design
项目名称
A4 Promotional Poster Design
项目名称
Y25 Q2
项目名称
FamilyMart
Red Bull × Let's Tea
Design Concept
Centered around the campaign theme "Summer Wild Energy, Berry Refreshment," the visual identity combines the refreshing character of Let's Tea with the energetic image of Red Bull. A vibrant berry-inspired color palette, layered with tropical palm shadows, shimmering water reflections, and floating petals, creates a bright, seasonal atmosphere that reinforces the product's fruity and cooling appeal while enhancing the co-branding experience.
Execution
The layout emphasizes a strong visual hierarchy, placing the featured products prominently at the center while using bold promotional graphics and clear typography to communicate campaign information at a glance. Strategic color blocking and carefully balanced spacing improve readability within the retail environment, ensuring key messages remain highly visible even in busy in-store settings.
Design Concept
Centered around the campaign theme "Summer Wild Energy, Berry Refreshment," the visual identity combines the refreshing character of Let's Tea with the energetic image of Red Bull. A vibrant berry-inspired color palette, layered with tropical palm shadows, shimmering water reflections, and floating petals, creates a bright, seasonal atmosphere that reinforces the product's fruity and cooling appeal while enhancing the co-branding experience.
Execution
The layout emphasizes a strong visual hierarchy, placing the featured products prominently at the center while using bold promotional graphics and clear typography to communicate campaign information at a glance. Strategic color blocking and carefully balanced spacing improve readability within the retail environment, ensuring key messages remain highly visible even in busy in-store settings.
The final design successfully integrates seasonal storytelling, brand recognition, and promotional communication into a cohesive retail visual. By combining eye-catching graphics with clear information hierarchy, the poster enhances shelf visibility, strengthens the collaborative brand identity, and encourages consumer engagement at the point of purchase.
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The final design successfully integrates seasonal storytelling, brand recognition, and promotional communication into a cohesive retail visual. By combining eye-catching graphics with clear information hierarchy, the poster enhances shelf visibility, strengthens the collaborative brand identity, and encourages consumer engagement at the point of purchase.