Lay’s × DINOTAENG

A playful suitcase-inspired package that transforms the product into a memorable travel-themed brand experience.

Lay’s × Jin Jia

A limited-edition packaging series inspired by Korean street food culture and bold flavor storytelling.

Lay’s × Crayon Shin-chan

A playful co-branded packaging design inspired by the dynamic visual language of classic manga.

Yuense

A culturally inspired tea package that brings Sun Moon Lake’s local stories to life.

Hunya Foods Choco-Fizz

A warm packaging design that brings rich brown sugar milk tea flavors to life.

Qi Chu Association

A story-driven coffee package that shares messages of care, companionship, and hope.

Lay’s_Shake & Dip

An interactive packaging design that transforms a new way of snacking into a fun and engaging brand experience.

Lay’s_Thai flavor

A culturally inspired packaging design that captures the bold flavors and vibrant spirit of Thailand.

Serena Corn Snack × Hello Kitty

A limited-edition gift box that blends the timeless charm of Hello Kitty with Japanese-inspired aesthetics to create a collectible seasonal packaging experience.

Serena

A bold packaging design that translates the intense numbing heat and aroma of Sichuan pepper into an energetic shelf presence.

Lay's x Costco

A vibrant packaging design created for Lay's imported snack variety pack, combining bold American-inspired graphics with a clean visual hierarchy to maximize shelf impact at Costco.

Finish

A clean and premium gift set designed to showcase Finish’s dishwasher cleaning system through a clear product hierarchy and an intuitive everyday cleaning experience.